The Michelyn Collection
From Homemade to High-End: A Gourmet Brand Rooted in Story and Sophistication
Project Overview
What began as Mitch’s Syrups — a tribute to a nickname given by her brother — has now evolved into The Michelyn Collection: a handcrafted, luxurious line of gourmet syrups built on legacy, flavor, and premium presentation.
When Michelyn came to us, she had an incredible product but the brand identity didn’t reflect the quality, care, or potential behind it. We stepped in to create a full transformation: from the name and label system to the visual storytelling across every touchpoint.
Today, The Michelyn Collection doesn’t just taste exceptional, it looks and feels unforgettable.
What We Delivered
• Brand Naming & Positioning
• Strategy Foundation: Mission, Market Fit, and Messaging
• Full Visual Identity System (Logo, Fonts, Palette)
• Label & Packaging Design
• Product Photography Direction
• Print Design: Flyers, Market Materials
• Social Media Grid, Video Content, and Launch Strategy
After: The Michelyn Collections
The Strategy
We helped Michelyn move from product-focused to brand-led — rooted in three pillars:
Legacy & Personal Story
The shift from “Mitch” to “The Michelyn Collection” wasn’t just aesthetic — it was intentional. We honored the name’s origin while elevating the presence.
Elevated Product Positioning
These aren’t mass-market syrups. We positioned the brand as a gourmet, handcrafted collection made for coffee lovers, cocktail creators, and intentional indulgence.
Consistency Across Platforms
From bottles to brochures to Instagram Reels, the brand had to feel unified, modern, and confidently premium — no matter where a customer encounters it.
The Visual Identity
Before: DIY-style labels, inconsistent fonts, and unclear product hierarchy
After: A full rebrand featuring:
A classic serif logo with elegant scrollwork accents
Deep charcoal black labels with rich photography and flavor-specific icons
A cohesive set of branded collateral including market signage, tasting flyers, and promotional graphics
A flexible system for scaling flavors and product lines
Every detail, from the QR codes to the font kerning — was built to say: “This is not just another syrup.”
Brand in Action
Gourmet Product Photos: Editorial-style imagery showing the syrups in action — cocktails, mocktails, and seasonal pairings
Event Materials: Printed displays, signage, and shelf-ready collateral for farmers markets and tastings
Social Content: Reels, carousels, and sales promos aligned to the brand tone and look
“People always loved my syrups but now they see the value before they even taste it. The brand finally matches the product.”
— Michelyn Biffle, Founder
Want a Brand That Looks as Good as It Performs?
Let’s take your homemade brilliance and give it the professional polish it deserves.
